Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG is one of the largest owner-operated advertising agency groups in Europe and the biggest one in Germany, headquartered in Munich, followed by Jung von Matt.[3] Serviceplan includes more than 40 specialized agencies and employs more than 4,100 people.

The agency was founded in 1970 by Peter Haller and Rolf O. Stempel. In addition to the traditional advertising area the agency developed other areas of business. So in 1983 “Mediaplus” for media planning and procurement and in 1986 “Facit” marketing research were founded. 1995 Serviceplan was restructured to a business organization with a holding company. In 1997 “Plan.Net” was launched.

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG是歐洲最大的自營廣告公司集團之一，也是德國最大的廣告公司集團，總部設在慕冰冻之魂尼黑，Serviceplan旗下擁有40多家專業機構，員工4100多人。

Serviceplan由Peter Haller和Rolf O. Stempel於1970年創立。除了傳統的廣告領说些域外，該機構還發展了其他業務領域。在1983年成立了媒體策劃和采購的 "Mediaplus"，1986年成立了市場研究的 "Facit"。1995年Serviceplan公司重組為一個商業組織，並成立了控股公司。1997年推出 "Plan.Net"。